Capturing leads is one of the most, if not the most important reason for having your web site. Done properly it can transform your web site into one of those fantastic Internet success stories we all read about. Yet, many are unaware or ignore these crucial lead capture elements when designing their web sites.

‘Lead capture’ simply means capturing or obtaining the contact information (name and e-mail) of your site’s visitors. You obtain permission to contact these visitors because they voluntarily gave you their contact information. Most web sites do not focus on giving different contact options to the web site visitor. There are four personality types and each type prefers different ways of learning more about your company. Some want to speak to someone right away over the phone or via chat, others want to read more or learn more on their own before speaking to someone. Interchanges realizes this important facet of Internet marketing and recommends the following capture tools be integrated in every web site

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